Digital Marketing Portfolio
Showcasing my work in digital/social media marketing, content strategy, and digital growth. From managing viral campaigns to building high-engagement platforms, this portfolio highlights my experience in brand storytelling, audience engagement, and data-driven marketing across TikTok, Instagram, YouTube Shorts, and more.
SUBMENUS
Social Media
6arelyhuman Fan Page
Role: Account Manager, Content Creator
Duration Ran: July 2024-Sep 2025
Manage and grow a TikTok fanpage for 6arelyhuman as part of my work with APG, building it into a high-engagement platform with 100K+ followers and 6M+ likes. I edit and post daily content focused on promoting new releases, concert moments, and behind-the-scenes footage. The page uses trend-based edits, viral sounds, and fan-focused content to increase reach and keep the audience consistently engaged.
Asteria Fan Page
Role: Account Manager, Content Creator
Duration Ran: July 2024-Sep 2025
Co-manage a TikTok page for Asteria in direct collaboration with the artist, using it as both a fan community and a platform to promote new music. I help plan and post content including track previews, artist updates, and interactive fan videos, adjusting in real time based on performance and audience response. The page focuses on keeping fans engaged while building momentum around releases and strengthening the connection between Asteria and his audience.
Fast & Furious Fan Page
Role: Account Manager, Content Creator
Duration Ran: Jan 2025-April 2025
Managed and created content for a TikTok page built to promote the Fast X soundtrack. I developed and posted trend-driven content aligned with both the Fast & Furious brand and TikTok culture, highlighting key songs like “Angel Pt. 1” and “Let’s Ride.” The page focused on driving engagement and building momentum around the soundtrack’s release through consistent, high-performing short-form content.
803Fresh Fan Page
Role: Account Manager, Content Creator
Duration Ran: April 2025-Aug 2025
Created and managed a TikTok fanpage campaign to promote 803Fresh’s breakout single “Boots on the Ground,” helping support its growth into a viral hit and No. 1 on Billboard’s Adult R&B Airplay chart. I led content creation and daily posting, focusing on trend-based edits, user-generated dance content, and cultural moments to push the song across TikTok. The campaign helped drive widespread engagement, contributing to over 94K TikTok videos and expanding the track’s reach into the mainstream.
instereo.mp3 (pop/r&b lyrics page)
Role: Creator, Content Creator, Account Manager
Duration Ran: Since Feb 2026
Started and run a daily lyrics page focused on music discovery and promoting my own releases, allowing me to avoid paying third-party lyric accounts. I post short-form videos featuring looping album visuals with manually timed lyrics, maintaining a consistent daily upload schedule using CapCut. The page is built to both reach new listeners and create a recognizable aesthetic, while also serving as a direct funnel to push traffic toward my own music.
countryvibelyrics (country lyrics page)
Role: Creator, Content Creator, Account Manager
Duration Ran: Since Jan 2026
Started and run a country-focused TikTok page to promote Sony Music's Alamo Records/Santa Anna artists, handling all content creation, editing, posting, and strategy. Initially built around Pinterest-style lyric videos, I shifted the format to movie scene edits with lyrics to improve reach and performance. I post consistently using CapCut and focus on selecting and promoting the label’s country releases in a way that fits current content trends, helping increase visibility and engagement for their catalog.
redneckcaviar (country quotes page)
Role: Content Creator, Account Manager
Duration Ran: Jan 2026
Took over and continued management of an existing TikTok page previously run by Sony Music's Alamo Records, handling all content creation, editing, posting, and strategy. Shifted the content direction from country music slideshows to Pinterest-style slide edits with relatable quotes to improve reach and engagement. I post consistently using CapCut and focus on adapting content to current trends while still aligning with the label’s audience and artist branding.
Official Artist YouTube Channels
Role: Video Manager, Youtube Shorts Curator
I manage and maintain official YouTube channels for multiple artists, overseeing the upload, organization, and optimization of both long-form and short-form content. This includes scheduling releases, ensuring consistent branding, and implementing strategies to boost engagement and discoverability.
A key part of my role involves curating and repurposing content—such as user-generated videos, behind-the-scenes clips, and TikToks I’ve created—for YouTube Shorts, helping expand each artist’s reach and strengthen their presence across platforms. Through a blend of creative direction and data-driven strategy, I ensure that every piece of content contributes to a cohesive and impactful digital footprint.
Odetari
Odetari
803Fresh
803Fresh
asteria
asteria
408 Darwin
408 Darwin
BabyChiefDoit
BabyChiefDoit
6arelyhuman
6arelyhuman
SweepersENT.
Sweepers Ent (Sdot Go & Jay Hound)
Carpetman
Carpetman
![Veeze - One of Them Ones (feat. Rylo Rodriguez & Lil Baby) [Official Music Video]](https://i.ytimg.com/vi/WFPAm519lfI/maxresdefault.jpg)
VEEZE WEAK ASS 7
Veeze
Short Form Videos / Music Campaigns
Digital Campaigns
Digital Marketing Campaign: "Your Fuel, Your Focus"
Starbucks x Keurig
Role: Advertising & Multimedia Manager
As part of a semester-long digital marketing practicum, I worked on a full-scale campaign for Starbucks and Keurig titled “Your Fuel, Your Focus,” aimed at increasing awareness and usage of Starbucks K-Cups among college students. Functioning as a member of a student-run ad agency, I took on the role of Advertisement & Multimedia Manager, overseeing the campaign’s entire visual and multimedia direction.
I was responsible for designing and producing all visual assets, including flyers, posters, and social media content tailored for student audiences. In addition, I built the campaign’s official website entirely from scratch, serving as the digital centerpiece of our outreach efforts.
One of the highlights of the project was the creation of the official commercial, which I wrote, directed, filmed, produced, and edited. The commercial visually captured the campaign’s core message—fueling students’ focus through the convenience of Starbucks K-Cups—and served as a high-impact storytelling piece within the campaign’s digital rollout.
This project allowed me to apply real-world creative and strategic skills, bridging visual storytelling with targeted digital marketing, while leading the full-cycle execution of a branded campaign from concept to delivery.